Kickoff
The project started from three inputs: a written project brief, a style-and-colour study, and a draft Giza infographic. Before any content, the portfolio scaffold went in: the required planning files, a docs folder, versioned deployment folders, a local preview launcher, and a reserved port band (8810-8899) so this site’s previews never collide with its siblings.
The spine
The archetype was set as a utility-plus-content hybrid: converters and calculators as the tools, essays and dossiers as the content. The editorial decision that shapes everything after it was made the same day; measured fact and interpretation are kept visibly separate, and that split, not any single page, is the site’s claim to trustworthiness.